Creative Strategy Lead

Marketing & User Acquisition (London-UK, Tel-Aviv-Israel)

Our mission at Zynga is to connect the world through games by building games around core social experiences to deliver deep player engagement, organic acquisition and long term retention. Our portfolio of games include – CSR Racing 2, FarmVille 3, Hit it Rich! Slots, Words With Friends and Zynga Poker. 

Come join us, thrive, take risks and dream big to craft the future of the fastest growing gaming platform – mobile.


Job Purpose

Zynga is looking for a Creative Strategy Lead to join our global marketing team to focus on driving UA creative strategy based on creative performance analysis and results for the live games in our portfolio: Harry Potter, Words with Friends 2, Zynga Poker, CSR2, Game of Thrones Slots Casino, to name just a few!

The individual who fills this role would be responsible for delivering creative strategy and understanding creative performance as well as researching and analysing industry creative trends. The ideal candidate is highly analytical yet creative, can work independently, manage multiple projects/initiatives concurrently, as well as engage and collaborate with other teams & team members from across multiple disciplines and functions: Creative Strategy Director, Product Marketing Management, Game Development (producers/product managers), User Acquisition, ASO and Art Leads.


Key Roles & Responsibilities

  • Deliver matrix creative strategy based on creatives performance and metrics 
  • Coming up with new, fresh creative approach, experiments and in parallel strongly focusing on creative optimisations 
  • Drive creative testing backed up with hypothesis in order to gain insights,  identify opportunities and apply them in creative strategy  
  • Ongoing creative performance monitor, creative trends on the market, tight collaboration with Creative Conversion Analyst 
  • Day to day work with Art Lead to execute on the creative strategy, review concepts and ads 
  • Collaborate closely with UA & ASO to ensure creative strategy is on par with UA & ASO plans and tactics to maximize share of voice and channel mix
  • Partner with PMMS to ensure that product features will be reflected in creative strategy 
  • Vendor selection and relationship maintaining

 Required Experience & Skills 

  • 3+ years of experience in Creative Strategist role 
  • Understanding of UA dashboards for different platforms is a plus
  • Experience working in metrics-based teams/companies
  • Excellent organizational & communication skills – both written and verbal
  • Experience working in fast-paced environments, preferably in mobile gaming
  • Strong analytical skills
  • Must have good judgment and ability to work independently with minimal supervision
  • Solid Understanding of UA & ASO strategy and tactics 
  • A genuine interest in social, gaming, analytics, and advertising is a must
  • Passion for problem-solving: You must be able to tackle new, unfamiliar, and possibly daunting problems—to break them down into manageable bits and solve them

What we offer you:

  • Competitive salary, discretionary annual bonus scheme 
  • Create next-gen games that will be played and loved by millions of players 
  • around the world
  • Work in a family-oriented, collaborative team that invests in your development and growth on-the-job
  • A diverse team of friendly, fun and supportive co-workers
  • Flexible working hours & crunch-free working culture
  • Communal music and laid-back atmosphere
  • Summer/Christmas parties and Happy Hour in the studio each Friday
  • 25 days holiday, plus Christmas shutdown
  • Private medical care and healthcare cash plan
  • Life insurance and critical illness insurance
  • Cycle to work scheme
  • 6 months fully paid maternity leave or 3 months fully paid paternity leave
  • Annual season ticket loan and cycle to work scheme

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

We are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities in order to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.  Please contact us at to request an accommodation associated with your application for an open position.


Zynga does not  engage in financial exchanges during the recruitment or onboarding process. We do not conduct job interviews over third-party messaging apps such as Telegram, WhatsApp or others. We will never ask you for your personal or financial information over unofficial chat channels. Our in-house recruitment team only contacts individuals via official company email addresses (i.e., via a or email domain).

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