NaturalMotion Games Opens New Studio

Expansion Aims to Tap Creative Talent in UK Capital and Accelerate iPhone IP Roadmap

Oxford, UK / San Francisco, USA – February 7th, 2011 – NaturalMotion Games, a digital publisher of high-end accessible games for connected platforms and developer of the multi-million-unit-selling iPhone franchises Backbreaker and Jenga, today announced that it is establishing a new development studio in London, England.

The new studio will be tasked with accelerating the company’s iPhone and Android development schedule, working on new IP with a focus on socially connected gameplay.

“Our talented team in Oxford has already had great success with Backbreaker and Jenga but with the studio now working on more projects at full capacity, this is an ideal opportunity to tap into the pool of creative development talent available in London”, said Torsten Reil, CEO of NaturalMotion. “We’ve been thrilled with the quality of our initial key hires, and are looking to recruit for multiple additional roles, including development, art and design.”

NaturalMotion Games’ first three titles – Backbreaker, Backbreaker 2: Vengeance and Jenga – all have become top-charting worldwide iPhone and iPad successes, winning multiple awards and attracting high-profile sponsorship partners such as KFC. The company uses a data-driven approach to optimize game adoption and retention, and is using its advanced animation and physics technologies to push the boundaries of iPhone and iPad visuals.

“Our new approach to development and publishing is already producing great results, but we are only beginning to exploit the potential of this rapidly expanding market”, said Todd Gibbs, Head of Games. “We’re delighted to be able to expand our UK base and look forward to revealing what we have planned for 2011.”

NaturalMotion Games are actively recruiting to fill vacancies in the new London studio. A list of open positions at can be found here: http://www.naturalmotiongames.com/careers/

For more information on NaturalMotion Games, visit www.naturalmotiongames.com.